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Artwork & Pre-Press
Everything that happens between a design and a printed box: dielines, bleed and safe areas, file formats and colour.
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Artwork & Pre-Press
Bleed, Trim and Safe Areas on Packaging
Bleed is artwork extended beyond the cut line, typically 3 mm on folding cartons, so no white edge shows if the cut moves slightly. The trim or cut line is where the…
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Packaging Artwork Guide: From Brief to Print-Ready File
Packaging artwork is the printed design laid onto a box's flat dieline, supplied as a print-ready vector file. To get it right, start from the dieline we supply, plan…
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Pantone Colour Matching on Board
Pantone colour matching means printing a brand colour with a spot ink mixed to a Pantone reference, rather than building it from CMYK. On packaging, the result depends on…
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Preparing Print-Ready Packaging Artwork (Checklist)
Print-ready packaging artwork is a file that can go straight to production without correction. In practice that means a vector PDF, AI or EPS file built on the dieline we…
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Why Screen Colours Differ from Printed Colours
Screens make colour by emitting red, green and blue light (RGB), while printed boxes reflect light from cyan, magenta, yellow and black ink (CMYK). Screens can show…
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Vector vs Raster Files for Packaging
Vector files describe shapes as mathematical paths, so they stay sharp at any size; raster files are grids of pixels that blur when enlarged. For packaging, logos, text,…
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What Is a Dieline?
A dieline is the flat, to-scale technical drawing of a box before it is cut and folded. Also called a cutter guide, it shows where the board is cut, where it is creased…
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